A champion of the small farmer, kurien was instrumental. For amul brand has started the revolution white of india which has helped to make the country the biggest manufacturing of milk and its by products in the whole world. Verghese kurien, the positive story of kurien, who, like so many other indian graduates, ends up in a job unrelated to his studies, takes up the challenges unsuspecting of the fact that he could become the father of the indian white revolution. He attended loyola college and later completed his mechanical engineering from the us and then came to india and was disappointed to see the monopoly of milk production. In the paradoxical light that past events reveal themselves to us, two facts stand out. Verghese kurien the milkman of india, bringer of the. Jan 02, 2020 amul is an indian dairy brand originating from the state of gujrat. Amul doodh peeta hai india amul tagline presently amul is the number one brand in india with their outlets and franchise that has sold more than 50 products including amul milk, ghee, cheese, chocolates, icecreams beverages and much more. Operation flood is called white revolution of india.
About amul formed in1946,is dairy cooperative movement in india. Verghese kurien who is better known as the father of the white revolution in india and his name is synonymous with the amul brand. In india today magazines september 2017 issue, shyam benegal gives the account of 1964 when the then prime minister lal bahadur shastri visited anand in gujarat. The white revolution was led by tribhuvandas patel under the guidance of sardar patel. The white revolution how amul brought milk to india. It encompasses 36 lakh milk producers and spearheaded white revolution and operation flood aimed at milk production. Dec 01, 2017 amul spurred indias white revolution, which made the country the worlds largest producer of milk and milk products. Reference case study the success story of amul keeping the. Amul inspired operation flood and heralded the white revolution in india. Sep 15, 2011 the white revolution is the achievement of kaira district milk producers and cooperative union which owns and operates the amul dairy. White revolution of india was a historic s ucce ss because amul business concept was part of it. Later, kaira district milk union limited was born in 1946. May 17, 2011 the story of the white revolution which features heroes like kurien and many villains too, and set in anand amul and beyond the national dairy development board has been told in a way.
Amul uht milk in tetra packs, with a shelf life of 15 days, was released in 1983 and by 198889 uht milk with shelf life of 60 days had become available. Verghese kurien did not fund christian missionaries. He is known to bring the white revolution in india and was a visionary. Dalaya, a friend of kurien and a dairy expert, invented a method of making milk powder and condensed milk from buffalo milk. The amul revolution was started as awareness among the farmers. As a result, kaira district milk union limited was born in 1946 later renamed to amul. He was supposed to return back by end of the day but after reaching anand he insisted to stay there to learn about the success of the cooperatives. Apr 08, 2020 amul history anand milk union limited the kdcmpul formed in 1946, soon became as amul dairy which played a key role in the white revolution of india. Amul celebrates verghese kuriens birthday as national milk. Did you know that in 1976, a movie called manthan was made based on the white revolution started by amul. With tremendous dedication and innovative initiatives, dr. Verghese kurien 26 november 1921 9 september 2012, known as the father of the white revolution in india, was a social entrepreneur whose billionlitre idea, operation flood, the worlds largest agricultural dairy development programme, made dairy farming indias largest selfsustaining industry and the largest rural employment. The humble revolutionary irmas prof bhatt remembers dr.
Verghese kurien was born in calicut to christian family. The white revolution was a world bankfunded initiative for developing cooperatives modeled in line with amul that increased milk production in the country fivefold over five decades. Every day, am ul collects 447,000 litres of m ilk from 2. The white revolution in gujarat the economic times. Verghese kurien will always be remembered as the person who redefined the meaning of milk as a powerful tool for economic development. Project amul the taste of india linkedin slideshare. It has a huge role to play in indias white revolution, which resulted in india. After starting a white revolution in the country and changing the way india consumes milk and its products.
Amul anand milk, anand milk union limited, amul, white. Kurien is credited with the success of amuls marketing. Lal bahadur shastri was invited to anand to inaugurate the new cattlefeed plant of amul. We have more than 2000 of worksheets and more than 100 of videos. Kuriens white revolution gave india the identity of being the largest producer of milk in the world. Sep 30, 2012 operation flood the white revolution the year was 1964 when our prime minister mr. The anand pattern experiment at amul, a single, cooperative dairy, was the engine behind the success of the program. In this article we will discuss about the contribution of dr. Operation flood is the program behind the white revolution. Amul case study the leading brand of india course inbox.
Verghese kurien father of white revolution in india amul. He was born in kozhikode, kerala on november 26, 1921 and at the age of 90. The white revolutionhow amul brought milk to india. Gujaratbased cooperation anand milk union limited amul was the engine behind the success of the programme. India needs a second white revolution says chairman. It created a national milk grid linking producers throughout india with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay, by eliminating the middlemen.
The success of the union is largely due to the patidars, a farming community to which sardar patel belonged. White revolution was one of the biggest dairy development movements, by the indian government, in india in 1970. Amul, a single, cooperative dairy, was one of the largest milk producing companies in india. Amul was spearheaded by tribhuvandas patel under the guidance of sardar vallabhbhai patel. Dr verghese kurien, father of the white revolution and man. The white revolution is the achievement of kaira district milk producers and cooperative union which owns and operates the amul dairy. As he was keenly interested in knowing the success of this cooperative, spent a whole night with farmers in a village, even had dinner with a farmer discusses his wish to mr. Verghese kurien, father of indias white revolution and. The white revolution in india, essay on white revolution. Verghese kurien and his contribution to the nation part. Kurien is considered as the father of white revolution. Check out this vast and evergrowing range of tasteful amul delectables. A detailed analysis of anand milk union limited amul in india. The white revolution appears to have developed as strong roots as the green revolution.
It is also the worlds biggest vegetarian cheese brand. Verghese kurien, he is known as the father of white revolution in india and also as the milkman of india. Punjab is the second largest milk producing state in india. Check out the swot analysis of amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. Kurien is credited with the success of amul s marketing.
Gcmmf test marketed amul cheese spread in 1983 following it with a new softer cheese spread. It grew and matured into a protest movement that was channeled towards economic prosperity. Dr verghese kurien, father of the white revolution and man behind amul. Yogi sweetened flavoured dahi dessert amul masti dahi. Verghese kurien did not fund christian missionaries kuriens daughter rubbished sanghanis claim that kurien diverted dairy cooperative amul s profit to fund religious conversions in. After the huge success of world renowned green revolution in india that resulted in tremendous increase in production of rice and wheat, the india government took up operation flood programme with a motive of increase in milk production and make india one of the largest producers of milk in the world. Verghese kurien was the father of the white revolution. It was the engine behind the success of the white revolution. Verghese kurien 26 november 1921 9 september 2012, known as the father of the white revolution in india, was a social entrepreneur whose billionlitre idea.
Amul swot analysis pdf amul is an indian dairy brand originating from the state of gujrat. Amul celebrates verghese kuriens birthday as national. Dr kurien guided the dairy co operative movement in india and brought social and economic development in the lives of milk producers of the country. Dreaming after all is a form of planning which is proven to be right with one of the greatest indian entrepreneurs who was the architect of indias white revolution and was known as father of white revolution for making india as the worlds biggest milk producing country. Amul is based in anand, gujarat and has been a sterling example of a cooperative organizations success in the long term. As a brand amul has grown from being merely a differentiating factor to protect the interests of producers and consumers. It is managed by gujarat cooperative milk marketing federation ltd.
A brand name managed by gujarat cooperative milk marketing federationgcmmf jointly owned by 2. The white revolution is a milestone event in the modern history of our country, and the lessons from it and from dr kurien will endure, signs off hitesh. White revolution shri lal bahadur shasri, prime minister of india, visited anand on 31st october 1964 for inauguration of the cattle feed factory of amul at kanjari. Dr verghese kurien was known as the father of the white revolution in india.
Story of a growth model article pdf available in economic and political weekly vol. The dairy helped the nation to become one of the largest producers of milk in india. Verghese kurien founderchairman of the gcmmf three years after the white revolution. Paying respectful homage to dr v kurien, shri vipul chaudhary,chairman,gcmmf said dr. It began with two village cooperatives and 250 liters of milk per day, nothing but ooze compared to the flood it has become today. The gujarat cooperative milk marketing federation gcmmf, which markets the amul brand of milk and dairy products, on saturday celebrated the national milk day in the memory of verghese kurien on his 95th birth anniversary. The story of the white revolution which features heroes like kurien and many villains too, and set in anand amul and beyond the national dairy development board has been told in a way.
Amul has spurred the white revolution of india, which has made india the largest producer of milk and milk products in the world. The doodle shows the milkman of india with a can in. Singh 2 radharao chaganti 3 rajeswararao chaganti 4. Dr kurien was always an advisor and mentor of milk producers.
Jun 19, 2018 is a platform for students and teachers to get education materials. Mar 29, 2020 amul is an indian dairy brand originating from the state of gujrat. He was born on november 26, 1921 and was the man behind amul. Verghese kurien, the father of white revolution in india and the founder of amul, died after a brief spell of illness early on sunday at nadiad in gujarat. India needs a second white revolution says chairman gcmmf amul 28 th may 2019. Kurien was also the man behind the creation and success of amul which deals with a multitude of dairy products. In the process amul became the largest food brand in india and has ventured. Dr kurien revolutionized dairy sector and helped in. Amul has become a symbol of the aspirations of millions of farmers. Amul success story verghese kurien biography motivational. Nov 26, 2018 verghese kurien was born in calicut to christian family. Amul is the largest manufacturer of milk and dairy products in india. Amuls famous slogan, which is now a part of its logo, was created in 1994 by shri kanon krishna of a mumbaibased advertising agency called advertising and sales promotion asp.
Sales revenue % amul milk 30% 40% buttercheesedairy whitener 30% others. A detailed analysis of anand milk union limited amul in. With white revolution, we cannot ignore the remarkable contribution of dr. Amul swot analysis 2019 swot analysis of amul business. Indeed, this programme was a huge success and the entire. List of revolutions in india pdf cracku 28022017 second white revolution. Verghese kurien the milkman of india, bringer of the white. In 1998, india became the worlds largest producer of milk and amul is the flag bearer of this success.
Dalaya invented the process of making milk powder and condensed milk from buffalo milk. Jul 09, 2014 about amul formed in1946,is dairy cooperative movement in india. White revolution followed the green revolution and both these revolutions contributed to a large extent to alleviate poverty from india. Verghese kurien biography childhood, life achievements. Verghese kurien, the engineer who dairied to dream and. He founded amul, one of the largest milk producing companies in india. Without leaps of imagination, or dreaming one lose the excitement of possibilities. T heres a reason why verghese kurien is known as the milkman of india and the father of the 1970s white revolution. Amul is 9th large and the fastest growing dairy organization in the world.
Amul masti spiced butter milk amul lassee amul icecreams. The amul pattern has established itself as a uniquely appropriate model for rural development. In 1982, it introduced amul shrikhand in bombay, and brought out new flavors between 1986 and 1989. Amul played a pivotal role in ushering in indias white revolution which helped to make india, a hitherto milkdeficient nation, one of the largest producers of milk in the world. Formed in 1948, it is a brand managed by a cooperative body, the gujarat cooperative milk marketing federation ltd. Its headquarters are in anand in the state of gujarat. Launched in 1946, amul milk is the first product of amul and is largest in terms of revenue in amul product lineup eliminating middlemen, amul milk model brought out the white revolution in india 60 53. Amul often gets requests from other developing countries seeking to assist their rural farmers.
Spurred the white revolution of india, which has made india the largest producer of milk and milk product in the world. Before amul became the beloved taste of india, it was a grassroots dairy movement in kaira district, gujarat during the freedom struggle headed by kurien. It was a step taken by the indian government to develop and help the dairy industry sustain itself economically by developing a cooperative, while providing employment to the poor farmers the white revolution helped. The white revolution was spearheaded by tribhuvandas patel under the guidance of sardar patel and verghese kurien. He was the founder of the cooperative dairy movement in the country. In many villages separators had been set up, which created the problem of surplus skimmed milk for which there was no use. Verghese kurien, 90, the father of indias white revolution, died sunday in gujarat. Revolution and the founder of diary giant amul, with a doodle. Sep 10, 2012 dr verghese kuriens quotes from the economic times archives verghese kurien deserved a bharat ratna, if anyone ever did verghese kuriens thought leadership behind the cult advertising of amul excerpts from dr verghese kuriens speech in 2001 on markets in motion verghese kurien.